10X Growth With World’s Largest Brands

January 22, 2016 3 minute read
side profile of Yubico CEO

“The best way to predict the future is to invent it.”

— Alan Kay, American computer scientist

In 2012, shortly after Yubico’s CTO and I had moved from Stockholm to Silicon Valley, we were invited to a meeting at Google’s headquarters. We were nine people, from seven different countries, who had gathered around a conference table to determine if our ideas for simplified public key crypto had merit. None of us was really sure at the time if they did, but we all agreed it was worth trying.

It is now 2016, and with U2F, the technical details that were discussed in the conference room, have been proven to work at scale. And U2F is just one of many solutions that has unfolded during this time. Four years ago, the YubiKey was basically a one-time password device. Today, it’s the Swiss Army Knife of authentication and cryptographic functions, including Yubico OTP, static password, challenge-response, OATH, PIV, NFC, OpenPGP, PKCS#11, and touch-to-sign — all in one tiny 3-gram device!

During those four years, Yubico has increased sales ten-fold, earned profits, won eight of the top 10 internet brands and 20% of the Fortune 100 companies as customers. The largest brands and forward-thinking organizations know that it is not a matter of if, but when, their passwords, computing devices, and servers will be hacked. They now also store their encryption secrets locally, not at the security vendor.

Going forward, we see evolution and innovation rooted in three primary areas:

Mobile Authentication

Users have, and will continue to combine, computers and mobile devices into a single computing experience. Authentication and encryption solutions need to work across all these devices. So, in addition to USB and NFC, we will be adding Bluetooth support in YubiKeys. U2F crypto will eventually be integrated into security chips in phones and mobile apps, as an alternative security complementary to YubiKeys.

Build Standards

Building identity and strong authentication to operate at internet scale requires open standards, and the winning solutions will have built-in support in leading platforms and browsers. To help define this path, Yubico is a member of the open standards organizations W3C, OIX, FIDO, and IDESG.

Hardware cryptography

Beyond strengthening authentication to resources, companies need to protect the integrity of servers, computer code, and cryptographic secrets — with simple and portable security modules. To eventually serve all users and servers, Yubico will continue to develop cryptographic functions for the YubiKey and YubiHSM.

Share this article:

Recommended content

Software Development Toolkits (SDKs)

What our customers and partners are saying! Download Yubico’s SDK offerings Yubico mobile series


Your Bridge to Passwordless: Key Considerations When Building a Secure Passwordless Strategy

Learn about the key considerations to take into account when determining your path to passwordless, so that you can enhance organizational security while delivering users a fast and easy user experience.


Your Bridge to Passwordless: Separating fact from fiction in your journey

“Passwordless” can feel like a loaded term, with the security industry filled with differing and contradictory positions on the topic. The purpose of this whitepaper is to take an objective approach to understand the challenges that passwords present, what “passwordless” means, and what enterprises can expect moving forward as passwordless authentication matures.


Federal government authentication lessons

Learn what the government did right and what challenges still lie ahead.