Case in point: major exchange chooses YubiKey
Cryptocurrency exchanges are becoming commoditized. Traditionally, securing cryptocurrency has been complicated to the average individual.
A major cryptocurrency exchange chose Yubico to help customers secure critical transactions at the exchange level. The Exchange worked with Yubico to subsidize the cost of YubiKeys for their customers, and were made available for online purchase.
Customers are now able to shift cryptocurrency security from complicated cold-wallet storage at the coin level to a much simpler, and stronger method at the exchange level. Customers use YubiKeys to secure critical transactions like trades and transfers using YubiKey’s strong yet simple security. The Exchange enjoys increased trust from customers, and is attracting new customers who were waiting for cryptocurrency to become more accessible.