The Key and the Princess

After Silicon Valley, Sweden is considered one of the world’s more interesting tech innovation hubs, giving birth to global brands such as Skype, MySQL, Spotify, King – and the rising Yubico!

The growing and fruitful cross-pollenization between Silicon Valley and Sweden is the reason Victoria, Crown Princess of Sweden, and her husband, Prince Daniel, this week visited the Bay Area (pictured above left in photo with Yubico CEO Stina Ehrensvard, center, and Chief Business Officer John Haggard, right).

I had the honor of meeting the Royal couple during a private event at the Computer History Museum, and participating on a panel of Nordic tech-entrepreneurs that shared stories of building successful companies in this magic place in the world.

“Nowadays every road leads to the Bay Area,” Barbro Osher, the Honorary Consul General of Sweden, said during the event. “They felt they’ve been here before, but they haven’t been down to the Valley and it was time to learn about the innovations.”

Princess Victoria, heir apparent of King Carl XVI Gustaf, is a cool, authentic and modern woman asking intelligent questions.
Educated at Yale, she married a successful entrepreneur and gym owner who at the time was also her personal trainer.

In case the Princess by chance finds this blog, I hope you continue to encourage entrepreneurship and to be yourself; a shining representative for Sweden. Meanwhile, my team at Yubico will do its best to help protect people across any country border, driving new open security standards for all Internet citizens.

Talk to our teamTalk to our team

Share this article:


  • An inside look at Yubico’s transition to passwordlessBefore “passkey” became a familiar term in our industry, Yubico had long delivered hardware-backed and phishing-resistant FIDO2 based authentication. Today, the adoption of passkey usage is accelerating. However, it’s taken quite a bit longer to integrate passwordless authentication into the everyday, enterprise-grade authentication flows that are required for today’s businesses.  As long as it’s been […]Read moreOktapasswordless
  • Mission matters – my reflections on winning the EY World Entrepreneur of the Year “This is the biggest mission any of the entrepreneurs have presented in this competition.”  I heard these words a few weeks ago from one of the judges for the EY World Entrepreneur of the Year award program – whom I had the honor to meet during the final step of the world’s largest entrepreneur competition.  […]Read moreawardsFounderStina Ehrensvard
  • Yubico recognized by TrustRadius 2025 Award for top customer reviewsAs AI-driven cyber threats like credential phishing evolve and grow in complexity, phishing-resistant YubiKeys are an important component toward cyber resilience — and our mission to make the internet more secure has never been more critical. To support this, customer feedback is something we take very seriously and is an invaluable tool to ensure we’re […]Read moreawardsTrustRadius
  • CEO Corner: Maintaining stable growth while navigating global uncertaintyAs we officially close out the first quarter of 2025,  I am pleased we saw a quarter with solid growth and profitability along with ongoing demand for phishing-resistant authentication. We continue to see new types of high-profile cyber attacks appearing regularly, and a major reason for the success of phishing attacks is stolen credentials. As […]Read moreCEOCEO CornerEarningsMattias Danielsson