With 2025 at its midpoint, enterprises worldwide are grappling with how to protect their users and data against emerging challenges around user security. Since 2022, generative AI has fueled a 4,000% surge in phishing – exploiting human vulnerability in 68% of breaches. It’s no longer a question – the world has a password problem that is unfixable, and will only worsen as phishing attacks continue to become more sophisticated with the help of AI.
If passwords are the problem, what’s the solution? Organizations and governments around the world agree: Moving away from passwords altogether, and leveraging phishing-resistant authentication to then go passwordless, reduces threat vectors.
Similar to last year, a majority of 2025 to this point has underscored several similar – and new – trends and challenges across cybersecurity and authentication. Some of the key factors shaping the enterprise security landscape this year include:
- Sophisticated cyber attacks
- AI-powered phishing can fool even the savviest users. This is why it’s critical to rethink what trust and verification looks like in an AI-driven world and binding identity to something that can’t be faked, phished or replicated by an AI machine. That’s where strong, phishing-resistant authentication that requires a human presence and touch comes in as a crucial component of verifying digital identities in an online world not initially built with security in mind. That’s the power of hardware passkeys like the YubiKey which delivers hardware-backed protection that stops credential theft before it starts.
- Mounting regulatory pressure
- Compliance standards and regulations by governments continue evolving globally, and cyber insurance demands are rising. Yubico helps organizations stay compliant and secure against evolving threats and regulations with hardware-backed phishing-resistant authentication.
- Passwordless momentum
- The shift to passkeys is redefining online logins and passwordless adoption as we know it. Yubico has pioneered passkeys with support in the YubiKey 5 Series since 2018, with YubiKeys the most secure form of passkey authentication as a device-bound passkey. As we continue to navigate the ever-changing landscape of cybersecurity, embracing passwordless authentication with passkeys will play a pivotal role in safeguarding digital identities and securing the systems and services we rely on every day.
As these factors continue impacting businesses globally in 2025 and beyond, demand for phishing-resistant YubiKeys is growing rapidly – requiring the ability to significantly expand the availability of YubiKeys. Yubico recently expanded YubiKey as a Service subscription throughout the EU — as well as the availability of YubiEnterprise Delivery to 175 countries and 24 territories. This means organizations in virtually every corner of the world can quickly and efficiently equip their workforce with hardware passkeys, a critical security factor as remote and distributed workforces become the norm.
This month, we’re excited to shine a spotlight on the latest additions to our Works with YubiKey catalog and some of the many innovative solutions that have long integrated with YubiKeys to further strengthen cyber resilience.
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With the Works with YubiKey catalog, enterprises gain a single, trusted source for verified integrations, complete with step-by-step guides and on-demand tutorials. By surfacing pre-tested partners and solutions, IT can accelerate rollout of phishing-resistant MFA or passwordless logins across critical applications. As additional solutions compatible with YubiKeys in existing stacks are uncovered, businesses can expand beyond initial pilots – driving adoption to and through organization-wide coverage. In short, the Works with YubiKey catalog turns “we have YubiKeys — now what?” into full, fast, and fearless deployment across your enterprise.
As we go through the rest of 2025 and look beyond, YubiKeys will be the cornerstone of a fully realized security strategy –one where credential-based attacks no longer disrupt business operations, compliance is baked into every login, and user confidence soars alongside productivity. Bolstered by Yubico’s ever-growing partner ecosystem, organizations are able to scale effortlessly knowing each new integration strengthens your defenses. That’s the future of resilient, high-assurance organizations – and it starts with the YubiKey.
For more information, be sure to check out Yubico’s latest eBook and infographic more everything you need to know about passkeys.
