2025 Gartner^® Hype Cycle™ for Digital Identity

According to Gartner^®, “Digital identities are the cornerstone of cybersecurity, empowering secure access, threat detection, compliance and digital transformation.”

Explore this report to gain insights on:

• Critical market insights: digital identity solutions to keep you ahead of the curve.
• Passkeys trends: increased adoption of device-bound passkeys for enhanced security and frictionless user experiences.
• Business impact and drivers: understand different passkey types and alignment with key use cases.

Yubico is proud to be named a Representative Vendor–a recognition we believe reflects our leadership in secure, device-bound passkey innovation with the YubiKey. The original passkey, YubiKey offers unmatched hardware-backed, phishing-resistant protection, making other passkey solutions more secure, and elevating cyber resilience.

Disclaimer
Gartner, 2025 Hype Cycle for Digital Identity, 14 July 2025, By Ant Allan, Et Al. 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and  internationally and is used herein with permission. All rights reserved. Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.