As we navigate the tail end of 2025, I want to take a moment to reflect on our strategic execution and focus on expanding our foundational capabilities to drive the long-term adoption of phishing-resistant authentication and identity assurance globally.
Driving the Next Decade of Secure Access: Innovation and Identity
Yubico’s strategic foundation is built on continuous innovation to maintain our leadership position.
We are making excellent progress on future updates of YubiKey firmware, designed to meet the rigorous performance, compatibility and high-trust requirements of enterprises, governments and financial institutions. These upgrades will ensure the YubiKey remains the undisputed leader for modern authentication.
Earlier this week, we announced two new collaborations with HYPR, the Identity Assurance Company and Nametag, the leader in workforce identity verification. As providers of modern Identity Verification (IDV), these partnerships will advance Yubico’s Bring Your Own IDV (BYOIDV) strategy, integrating verified identity into the secure provisioning, recovery, and lifecycle management of YubiKeys integrating with YubiKey as a Service.
Concurrently, we are evolving our platform as the future of digital identity moves decisively beyond passwords. As a major creator and driver of the global FIDO2/passkey standard, Yubico is ensuring its hardware remains central to how users securely access digital services – empowering our customers with a single, trusted device that supports both multi-factor authentication and a seamless passwordless login experience.
At the Authenticate conference in October, we announced a partnership with Dashlane to enhance credential vault encryption and login with YubiKeys. Additionally, we showcased how we are investing proactively in future quantum-resilient authentication and advanced cryptographic capabilities, to align our solutions with future regulatory and security needs.
From Insight to Impact: Expanding Access and Awareness
Our mission to make the internet safer for everyone is accelerating. Our recently released 2025 Global State of Authentication survey confirmed a crucial market insight: concern about AI-driven threats is rising, while trust in hardware authentication is growing significantly.
To bridge this gap between growing awareness and action, we recently announced that YubiKeys are now available for purchase in 350 Best Buy stores across the US. Extending security beyond the retail shelf, Yubico’s partnership with Best Buy will also ensure future generations have the knowledge and tools to stay safer online. Through our Secure it Forward program, we are collaborating with the Best Buy Foundation® to support numerous Best Buy Teen Tech Centers® across the United States.
Outlook: Building for Sustainable Growth
We remain highly confident in the long-term growth trajectory of phishing-resistant authentication and identity assurance. This growth is driven by undeniable secular trends: the rising sophistication of cyber threats, global regulatory mandates and the necessity of digital transformation.
With both our strong enterprise and mass market focus, we are well positioned to navigate market fluctuations, build sustainable growth and meet our customers where they are in their journey.
We look forward to showcasing Yubico’s next chapter at our Investor Day on November 19, where we will demonstrate how we continue to create value for customers, partners, and shareholders alike.
